Steve Jobs might’ve had Apple’s TV revolution all figured out, but the TV industry sure doesn’t want to let it happen–at least not on Apple’s terms.

On Wednesday, the Wall Street Journal brought word that Apple is negotiating with cable companies on some sort of set-top box for live TV and other content. “The talks represent Apple’s most ambitious crack at infiltrating the living room after years of trying,” says the Journal.

But then, the Journal adds this:

Apple doesn’t appear to have reached a deal with any cable operators. One obstacle may be the reluctance of operators to let Apple establish a foothold in the television business.

So basically, the very thing that Apple wants to do–get into the TV business–is considered an “obstacle” by the companies that Apple’s trying to work with. Sounds like those negotiations are going pretty well!

(MORE: Why the TV…

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